Branded Customer support breaks brand-new ground with an assertion that brand name equity is developed not just with advertising and public relations, but also with the human exchange of customer service. Consumer relations experts Janelle Barlow and Paul Stewart have a passion for branding and describe in useful terms how you can take a defined, recognizable brand name position and then make it endure shipment of service. Challenges to consistency are talked about, in addition to the internal advertising of brand names, the reinforcement of brand names with staff and client communications, and how you can connect brand names to selling styles and messages.